Menus as a branding and sales medium
The menu is not a price list, but a sales tool Anyone in the hospitality industry who still views the menu as an overview of dishes and prices is missing what really happens at the table. The menu is not a price list, but the last marketing touchpoint before the purchase. It is precisely there, […]
How Coca-Cola achieves 14% more turnover with smart drinks menus
How Coca-Cola achieves 14% more turnover with smart drinks menus ‘Do not underestimate the power of your drinks menu. It is a proven way to increase turnover,’ says Petra Wesseling of Coca-Cola Europacific Partners Netherlands in an interview with Entree Magazine. And that power is measurable: hospitality entrepreneurs who work with CCEP’s strategic drinks menus […]
How Menuez helps 300 Optisport locations effortlessly roll out strong, local campaigns
How Menuez helps 300 Optisport locations effortlessly roll out strong, local campaigns From swimming pools in Belgium to fitness clubs in Amsterdam: Optisport gets thousands of people moving every day from sports facilities across the Netherlands and Belgium. The great thing is that all these locations have the same professional look and feel and roll […]
The menu determines which brand wins in the hospitality industry
The menu determines which brand wins in the hospitality industry 75% of consumers only decide what they are going to drink once they are in a restaurant or other hospitality establishment. Not on the way there, not at home, but the moment they open the menu. There, in those few seconds of decision-making, the choice […]
Why the festive season is the perfect time to be visible in the hospitality industry
Why the festive season is the perfect time to be visible in the hospitality industry December is to the hospitality industry what August is to festivals: the busiest month of the year. Tables are full, people take their time and are open to something special. While most marketing budgets have already been allocated to digital […]
Chocomel conquers the menu: chocolate gets its own category in the hospitality industry
Chocomel conquers the menu: chocolate gets its own category in the hospitality industry This autumn, Chocomel is taking a remarkable step in the hospitality industry: introducing its own “chocolate” category on menus. For the first time, it will be easy for hospitality entrepreneurs to prominently position chocolate drinks alongside coffee, tea and soft drinks. Via […]
Menuez expands collaboration with Lipton: terrace furniture now available
Menuez expands collaboration with Lipton: terrace furniture now available To help hospitality entrepreneurs make their terraces even more appealing, Menuez has expanded its collaboration with Lipton. Since July, Lipton representatives have also been able to order terrace furniture for their hospitality clients through the Menuez platform. Visibility that drives sales For A-brands like Lipton, visibility […]
How Unilever Uses Ice Hockey for Hyperlocal Marketing in Canada
How Unilever Uses Ice Hockey for Hyperlocal Marketing in Canada Discover how Unilever and Menuez leverage ice hockey for hyperlocal marketing in Canada. From national visibility to local brand activation and partner growth. From National Visibility to Local Impact Big campaigns build brand awareness. But how do you make that relevant for consumers at street […]
How Cavesco solved the menu dilemma for franchise concepts
Franchise concepts aim to establish a strong, unified brand, while also allowing room for local customization. When it comes to menus, this often proves to be a challenge: how do you maintain a consistent brand identity while addressing the unique needs of each location? Cavesco found a smart solution. As the first franchise organization in […]
Crazy Tiger roars into the Belgian hospitality scene with help from Menuez
Crazy Tiger roars into the Belgian hospitality scene with help from Menuez Introducing a new beverage brand to the hospitality industry requires more than just a good product and a compelling story. It demands visibility, recognizability, and consistency—especially at the exact moments when consumers are making choices. For Solera, the Belgian sales organization of Royal […]