Chocomel conquers the menu: chocolate gets its own category in the hospitality industry
This autumn, Chocomel is taking a remarkable step in the hospitality industry: introducing its own “chocolate” category on menus. For the first time, it will be easy for hospitality entrepreneurs to prominently position chocolate drinks alongside coffee, tea and soft drinks.
Via menukaart.chocomel.nl, they can create a complete menu within ten minutes, including space for the entire Chocomel range and popular seasonal specials.
A moment of indulgence appears on the menu
Since 1932, Chocomel has been known as “the only real one”. For many guests, it is not just a drink, but a moment of pure enjoyment. Yet in the hospitality industry, chocolate milk was often tucked away under hot drinks, or missing from the menu altogether. With its own category, this is set to change for good. Chocolate will become as visible and obvious as coffee or tea, right at the moment when the guest makes their choice.
‘Our consumer research shows that Chocomel is seen as a real treat,’ says Tim Huges, Marketer at Chocomel at FrieslandCampina. ‘That’s precisely why it deserves a prominent place on the menu. By making the chocolate category visible, the choice for guests becomes not only easier, but also more tempting.’
A customised menu in ten minutes
Via menukaart.chocomel.nl, catering entrepreneurs can now convert their own menus into attractive Chocomel designs free of charge. Within two weeks, they will receive the printed menus at their location! And all this without losing their own product range and prices.
The platform offers a choice of different templates and formats, with the chocolate category automatically inserted in the right place. From classic Chocomel to seasonal specials, everything is presented clearly so that guests can quickly choose to enjoy a moment with Chocomel.
Entrepreneurs retain complete control over which variants they offer, the order in which they appear, and, of course, their own pricing. The Menuez team then checks every order for layout and text and ensures production using sustainable materials and high-quality printing techniques. Naturally, Chocomel has 24/7 insight into all orders via the online dashboard.
This autumn in the hospitality industry
To get the team of representatives on board with this new development, Menuez and Chocomel recently organised a large kick-off session. During this meeting, not only was the new tool demonstrated, but the ambition for the coming autumn was also presented: to definitively put chocolate on the menu as its own category.
This autumn, the representatives will actively enter the market with a clear mission: to support hospitality entrepreneurs in creating the chocolate category, entice guests with an attractive presentation, and give Chocomel the prominent place it deserves.
The representatives are equipped with tablets on which they can draw up the new menu together on the spot. The entrepreneur can also put together their own menu immediately. This is often ordered straight away, even before the representative has left!
Put chocolate on the menu too
Catering entrepreneurs who are interested can get started right away at menukaart.chocomel.nl. The platform is available 24/7 and completely free to use.
Have you seen an attractive menu featuring the new chocolate category? Take a photo and share it with the Menuez team. The best examples will be used as inspiration for other entrepreneurs. In this way, we can work together to enhance the chocolate experience in the Dutch hospitality industry.