Over 75 websites for Vermaat: the digital home of a hospitality icon
At Menuez, we build and host the digital home for the finest hospitality concepts in the Netherlands. And there is one partnership we are particularly proud of: our collaboration with Vermaat. We now have over 75 websites live, all of which we have built entirely within the Menuez CMS and which we also host. From Michelin-starred restaurants to brasseries, cafés and unique museum venues.
Who is Vermaat?
Vermaat started in 1978 as a modest delicatessen and, over the course of a few decades, grew to become the leading premium caterer in the Netherlands. Today, the company operates hundreds of hospitality venues: from corporate canteens and hospitals to museums, airports and major events.
What sets Vermaat apart is its bespoke approach. Each venue is given its own identity, with flavour, atmosphere and service perfectly aligned. The culinary heart of the company is fuelled by Michelin-starred restaurants such as Rijks in the Rijksmuseum Amsterdam and Wils. In addition, Vermaat is the catering partner for, among others, the Rijksmuseum and Stedelijk Museum, the Concertgebouw, the Drents Museum and countless other premier venues.
The challenge: dozens of unique venues, one consistent standard
It is precisely this bespoke approach that makes the digital story complex. Because if every venue has its own character (its own name, atmosphere and menu), then every venue also deserves its own website that showcases that character. At the same time, as an organisation, you want consistency in quality, management and reliability. Not dozens of separate websites, all built and hosted differently, but a single cohesive whole. That is precisely the challenge Menuez has been working on with Vermaat for years.
The solution: a single CMS with endless personalisation
Vermaat has been working with the Menuez CMS for years to make all those unique locations just as distinctive online as they are on the ground. The platform is built around a few core principles that fit seamlessly with Vermaat’s way of working.
- Quick and easy to build.
A new venue deserves its own online presence quickly. With the Menuez CMS, a new website can go live in no time, without having to reinvent the wheel every time.
- Fully customisable.
No two Vermaat venues are the same, and that is reflected on the web. Every website is tailored to the venue’s identity. From a museum restaurant to a Michelin-starred establishment to a brasserie in the countryside.
- Reliably hosted.
Design, management and hosting are all handled by a single provider. That means peace of mind: the websites keep running, are managed centrally and are always up to date.
A selection of venues
The more than 75 websites cover a wide range of prime locations. These include the Michelin-starred restaurant Rijks in the Rijksmuseum in Amsterdam, Wils and Wils Bakery Café in Amsterdam, Rouhi in Amsterdam, Babel in the OBA, Hemel & Aarde in Utrecht, Restaurant Lier and Café Viotta in the Concertgebouw, the Kunsthalcafé in Rotterdam, Brasserie Pingo in the Drents Museum, Café Restaurant Sandberg in the Stedelijk Museum and the Firebird Rooftop Bar in the WTC. Each and every one of these places has its own story and a website to match.
Proud of the collaboration
One platform. One CMS. Dozens of venues that look polished online and continue to run reliably. It is a collaboration that demonstrates what is possible when bespoke hospitality and bespoke technology reinforce each other. We are proud of what we have achieved together with Vermaat and look forward to the next venue we get to bring online.