In a new episode of the MarketingTribune success series [marketeer], Joost Pronk, Trade Marketing Manager at Disaronno International, shares how they collaborate with Menuez to enhance the visibility of iconic brands like Disaronno and Tia Maria on menus across the Benelux and the UK. 

In the interview, Joost explains how our Brand Management Platform helps them maintain brand consistency while also allowing flexibility to cater to the specific needs of hospitality partners locally. After all, the menu is the consumer’s first introduction to a brand. From signature drinks to streamlining marketing processes across different markets—this interview offers valuable insights into how Disaronno efficiently and successfully manages its marketing efforts. 

A big thank you to Joost for his openness and great collaboration, and to Peter van Woensel Kooy for capturing this inspiring story. Want to learn more about how our platform can strengthen your brand? Read the full interview on MarketingTribune.nl.