Franchise concepts aim to establish a strong, unified brand, while also allowing room for local customization. When it comes to menus, this often proves to be a challenge: how do you maintain a consistent brand identity while addressing the unique needs of each location? Cavesco found a smart solution. As the first franchise organization in the sector, their entrepreneurs use Menuez’s Brand Management Platform to create fully branded yet locally tailored menus.

Brand management platform
On the Brand Management Platform, Cavesco’s marketing team has designed a standard layout that can be customized for each location. This ensures brand consistency across all materials. Franchisees can select the base design in the online environment and personalize the content to reflect their local offerings. This allows them to add regional items alongside the standard menu, such as a lunch special or an extra coffee specialty.

This gives entrepreneurs even more flexibility without compromising the recognizable identity of the brand concepts. Franchisees can order their menus at any time of day without having to rely on headquarters.

“We want every location to have the same recognizable look and feel, while still allowing room for local adaptation, as no branch or customer base is the same. We’re happy that with Menuez, we can now offer this option,” explains Peter IJdel, graphic designer at Cavesco.

Personalized support
The Menuez team reviews every order. They safeguard the brand identity of Doppio Espresso, Barista Café, and Chocolate Company, monitor the budget, handle design and text editing, take care of procurement, and ensure all menus are produced and delivered using premium materials. Naturally, they also ensure that Cavesco has 24/7 insight into all orders through the online dashboard.

Want to know more?

Curious to find out if our Brand Management Platform can add value to your franchise concept as well? Feel free to get in touch with us. Our experts are happy to share their knowledge and experience on streamlining the creation and customization of menus for franchise organizations.