How Coca-Cola achieves 14% more turnover with smart drinks menus

‘Do not underestimate the power of your drinks menu. It is a proven way to increase turnover,’ says Petra Wesseling of Coca-Cola Europacific Partners Netherlands in an interview with Entree Magazine. And that power is measurable: hospitality entrepreneurs who work with CCEP’s strategic drinks menus see an average of 14% more soft drink sales.

The secret? Behavioural insights translated into design. Moving images that grab attention, subtle price presentation, smart product positioning. CCEP can offer this on a large scale to thousands of locations thanks to Menuez’s Brand Management Platform. Entrepreneurs can put together their own menu in just a few steps, fully personalised, but with all the sales psychology built in.

Would you also like to provide your customers in the hospitality industry with marketing materials that have a measurable impact? Discover how Menuez and CCEP achieve this with menus in the full interview in Entree Magazine.

https://www.entreemagazine.nl/dranken/de-drankenkaart-is-hét-moment-om-keuzes-te-beïnvloeden