Thousands of sales outlets are opting for OLA-op-maat again this summer

The sun is showing itself again and that means: the ice cream season has started. Catering locations throughout the country are presenting their OLA range with custom-made ice cream cards, designed and produced by Menuez. And this is happening on a large scale this year: more than a thousand cards were ordered last month alone.

A permanent place in the streetscape

What started as a smart way to make the OLA range visible has now grown into an indispensable part of the summer presentation. From wall signs to table cards, the OLA ice cream card has become an indispensable part of the streetscape. Each sales outlet is given the opportunity to draw attention to the ice cream range in a recognisable, attractive way. Always in line with the OLA house style, and always fitting the season.

Personalised and ready to use

The power lies in the customisation. Via the Unilever Partners platform, sales outlets can put together their own OLA ice cream card in a few simple steps. Depending on the size of the freezer, you can choose cards with six to 24 ice creams. There is also a choice per segment – ​​think of classics, premium or kids – so that the offer perfectly matches the type of location. Even mini table cards are available, for that extra temptation at the checkout or on the terrace.

After composition, Menuez takes care of the entire process: from design to production and shipping. All cards are delivered free of charge, so that points of sale are completely unburdened.

Visibility that sells

The added value of good POS materials is clear. Hospitality entrepreneurs who use a striking and well-designed ice cream card see sales increase. Research shows that sales support material can increase turnover by up to 7%. An attractive presentation ensures recognition, lowers the choice threshold and increases the chance of an additional sales moment – ​​exactly what a good ice cream card should do.

A collaboration that works

Since 2020, Menuez has been working intensively with OLA and Unilever on the development and distribution of these personalized ice cream cards. What once started as a pilot has now grown into a streamlined and scalable approach that helps points of sale throughout the Netherlands to get the most out of their ice cream sales. Tens of thousands of cards are produced and sent every year – always with an eye for detail, quality and brand loyalty.

And this year? This is already reflected in the record number of orders. The ice cream season has started early – and the OLA ice cream card is once again the point of sale that sells.

Looking for a partner who can relieve you of the burden of local marketing and promotional materials? Then contact Menuez without obligation. We are happy to think along with you to find a tailor-made solution. Let your ice cream party begin!