Crazy Tiger roars into the Belgian hospitality scene with help from Menuez
Introducing a new beverage brand to the hospitality industry requires more than just a good product and a compelling story. It demands visibility, recognizability, and consistency—especially at the exact moments when consumers are making choices. For Solera, the Belgian sales organization of Royal Unibrew, that’s familiar territory. And for Menuez, it is too. After successful collaborations on brands like Pepsi and Pepsi Zero Sugar, we’re joining forces once again; this time for the energy drink Crazy Tiger.
From menu to barrel table – visible where it matters
Crazy Tiger is far from a quiet newcomer. Originating in southern France, the energy drink is now ready to bare its teeth in Belgium. And Solera is approaching this not with a one-time campaign, but with a strategic rollout that brings the brand to life at hundreds of locations. Menuez is supporting this launch with a comprehensive visibility strategy: from branded menus to barrel tables featuring the iconic tiger design. Always eye-catching, always on-brand.
Local visibility for an international brand
For Solera, it’s not just about distribution, it’s about positioning. How do you ensure that a brand like Crazy Tiger—with a bold visual identity—is presented recognizably and attractive at every location? By choosing tools that make a difference at key decision moments: at the bar, on the terrace, in the club. Think about carefully designed menus with premium brand placement, supported by striking, functional brand assets on-site.
A trusted partnership, a new challenge
The collaboration between Solera and Menuez began in 2020 with the first order of drink menus. Today, we’ve become a trusted partner in the Belgian hospitality market. Our approach? We handle the design, production, and management of a range of visibility tools—from standard materials to fully customized POS solutions. All this saves time, prevents errors, and ensures operational peace of mind. It allows Solera’s sales team to focus on what really matters: relationship building and brand activation.
On the road to becoming a new brand classic
Crazy Tiger is ready to take on the Belgian hospitality scene. With a brand story rooted in energy, perseverance, and character. And with visibility that reinforces that story across every relevant touchpoint. Thanks to the collaboration with Menuez, Crazy Tiger is not only earning its place on the menu—but also in the minds of consumers.
Do you want your brand to be visible at every hospitality venue—effortlessly and in the right style?
Contact our advisors. They’ll be happy to show you how our Brand Management Platform can elevate your brand too.