Here’s how you can support hospitality businesses as a premium brand

Everyone knows Chocomel. Since 1932, it has been ‘de enige èchte’ chocolate milk in the Netherlands and that sense of indulgence and enjoyment is exactly what FrieslandCampina wants to bring to the hospitality sector. Because anyone who orders a Chocomel on a terrace, in a café or a lunchroom is making a conscious choice for a moment of indulgence.

This summer season, Chocomel is adding a new dimension to this with the Summer Specials. Take, for example, the Pistachio Summer Special: a cold, limited-edition speciality that combines the creamy chocolate flavour with a subtle nutty pistachio taste. Exclusive to the hospitality sector, exclusive to the terrace season. And that is precisely where the challenge begins, because a drink does not sell itself.

From brand to menu

Menuez has been working with FrieslandCampina since 2022 to position Chocomel in the hospitality sector. Via the Brand Management Platform that Menuez has developed for Chocomel, representatives can easily order standard or fully personalised menus, drinks menus and price lists for hospitality businesses. Menuez then handles quality control, sustainable production and delivery. 

The aim is clear: visibility at the moment of decision. Guests experience drinking Chocomel as a treat, a moment for oneself and a real indulgence. But for that to happen, the brand must be visible where it counts: on the menu, precisely at the moment the guest places their order.

The Pistachio Summer Special: an opportunity for the business owner

Geerteke Verbaten, founder of Menuez, tasted one of Chocomel’s Summer Specials during Horecava: the Chocomel Pistachio. Her verdict: absolutely delicious! But what struck her even more was the potential of this special for hospitality business owners, if they present it in the right way. 

FrieslandCampina is offering businesses a free campaign pack. Everything they need to serve the Chocomel Specials on the terrace this summer. Menuez then ensures that these specials can actually be easily added to the menu!

What this means for other brands

The collaboration with Chocomel is a great example of how premium brands can genuinely support hospitality businesses, not just with a product, but with a complete package. From campaign materials to personalised menus, from sales representatives to promotional materials on the table.

Brands that invest in marketing and promotional materials not only build visibility but also a stronger relationship with the hospitality business owner.

Would you like to know how Menuez can organise this for your brand too? Please feel free to contact us; we’d be happy to tell you more.