Vrumona chooses Menuez International
Vrumona, the drinks manufacturer behind brands such as Pepsi, Rivella, Royal Club and GiG, and the distributor of Double Dutch, is entrusting its personalised communication and marketing materials to Menuez. Using a bespoke Brand Management Platform, we will support Vrumona in increasing its local visibility in the hospitality sector.
The difference is made on-site
With a portfolio ranging from Pepsi to GiG, Vrumona serves a broad audience with soft drinks, mineral water and alcoholic beverages. But the difference is made on location. Through our Brand Management Platform, out-of-home venues gain access to point-of-sale materials such as posters, table cards, digital signage and social media content. All materials are in line with the house style of each unique brand and everything is easy to personalise and order.
Perfect visibility in just a few clicks
By integrating AI into our platform, personalisation happens in a flash. Logos are automatically cut out, product visuals generated and materials customised within a minute. A hospitality entrepreneur goes through a few simple steps with the account manager: choose a brand, a title, the content, the promotion and the product format, and place the order. This ensures every location receives materials that match its own offering, without compromising on brand consistency.
Every brand, every location
In this way, we ensure that every brand within the Vrumona portfolio retains its own identity, whilst individual locations can accommodate their specific requirements. Whether it’s a café putting Pepsi in the spotlight or a restaurant promoting Double Dutch: we offer the flexibility to deliver bespoke solutions at scale.
Geerteke Verbaten, founder of Menuez International: “Vrumona is a wonderful example of a drinks manufacturer that combines quality and diversity. By utilising our Brand Management Platform, they can position their brands even more strongly in the out-of-home sector. We look forward to working together to increase the visibility and impact of their brands.”
Ready to position your brand(s) more strongly in the hospitality sector? Discover what we can do for you. Get in touch for a no-obligation chat about the possibilities.