How Menuez helps 300 Optisport locations effortlessly roll out strong, local campaigns
From swimming pools in Belgium to fitness clubs in Amsterdam: Optisport gets thousands of people moving every day from sports facilities across the Netherlands and Belgium. The great thing is that all these locations have the same professional look and feel and roll out campaigns smoothly, without overwhelming the central marketing team.
The key to this success? The Brand Management Platform that Menuez developed specifically for Optisport: a single central hub where all local marketing requirements come together.
Personalised marketing, on a large scale
The basis of the platform is the smart marketing calendar. Menuez linked this directly to Optisport’s annual planning, so that each location is automatically kept informed of relevant campaigns. ‘For us, the platform is the bridge between our marketing team and our locations,’ says Floris Smits, marketing manager at Optisport. ‘An essential bridge, I might add.’
From strategy to implementation
All processes that were previously separate from each other are now integrated. Ordering, designing, invoicing and paying: it’s all now in one clear platform. For the locations, this means access to a central image bank with professional photos and documents, checklists, promotional materials and even social media content that complies with all brand guidelines. And all of this can be ordered or downloaded immediately.
For Optisport’s central marketing team, launching the platform was an important development in their marketing strategy. Whereas they used to spend a lot of time on operational tasks, they can now focus on what really matters: developing campaigns that make an impact. The technical processing is fully automated, while brand control is guaranteed by the Menuez team.
Flexible and future-proof
The collaboration with Menuez is growing in line with Optisport’s ambitions. The platform is being further developed with new functionalities. Whether it concerns a smarter campaign roll-out for specific target groups, such as Valentine’s Day promotions, or new integrations, the platform adapts. That flexibility makes the difference between a system that becomes obsolete after a year and a solution that continues to add value for years to come.
Local marketing, reinvented
What Optisport and Menuez have created together is more than just a platform. It is a new way of working, in which local managers retain autonomy, central teams maintain control over brand and strategy, campaigns are rolled out efficiently, and everyone has access to professional tools. It proves that scale does not have to mean complexity, if you work with a partner who understands how multi-location organisations function.
Ready to take your local marketing to the next level? Discover what Menuez can do for your organisation. Contact us to discuss the possibilities.