OK gas stations choose Menuez International
Collaboration should shape the future of the fuel industry
IJsselstein, Oct. 31, 2023 – OK, one of the fastest-growing gas station networks in the Netherlands, today announced that it is transferring all personalized communication and marketing resources to Menuez International. With a customized Brand Management Platform, including a unique marketing calendar and image database, Menuez will support OK’s headquarters and its nearly 100 gas stations, sales offices and distribution centers, in increasing their visibility and sales of its product range.
Shaping the future of the fuel industry
By bringing local marketing activities to Menuez, OK aims to make it even easier for service stations to increase their visibility and sales. Dwayne Oudeman of OK, commented: “OK has traditionally been a household name as a reliable supplier of fuels and lubricants. Our network of filling stations is one of the fastest growing in the Netherlands. In addition, OK Netherlands has its own tank trucks, sales offices and distribution centers, so we can also supply a large number of business customers with both fuels and lubricants on a daily basis. To provide all of these partners with the local marketing support they need, we chose to partner with Menuez. By bringing their expertise and smart technology to our business, we will stay ahead of the competition and shape the future of the fuel industry.”
Increase local visibility of fuel stations
Gijs Verbaten, owner of Menuez, enthusiastically looks forward to the future of this partnership: “Menuez distinguishes itself by tailoring POS materials and marketing campaigns. Via the Brand Management Platform, gas stations, sales offices and distribution centers can very easily create and order POS materials for product activations, such as posters, window film, clothing and flyers. Shelf plans, national savings campaigns, online marketing campaigns and visual materials can also be quickly and easily downloaded and deployed. We look forward to improving the results of OK’s local promotional activities by leveraging our marketing expertise both online and offline.”