Lowlander strengthens on-trade strategy with innovative Brand Management Platform
Amsterdam, Sept. 24, 2024 – Beer brand Lowlander aims to accelerate growth in the on-trade and at events through a strategic partnership with marketing agency Menuez International. Using Menuez’ advanced Brand Management Platform, Lowlander aims to significantly strengthen its brand visibility and local impact. This platform acts as a “one-stop shop” for all point-of-sale materials (POSM), from standard items to personalized beer cards and online campaigns.
Hospitality plays crucial role in growth strategy
Frederik Kampman, founder and Chief Botanical Officer of Lowlander, explains, “At Lowlander we are always looking for growth opportunities, both abroad and within the Netherlands. In the increasingly complex hospitality industry, we believe in the power of strong, eye-catching communications. With Menuez’ expertise, we can strengthen our brand experience and make Lowlander stand out even more in the hospitality industry and at events.”
Sustainability and efficiency central
Gijs Verbaten, founder of Menuez International, adds: “Our collaboration with Lowlander goes beyond logistics optimization. It’s about strategically strengthening their brand identity in the hospitality industry. Our platform allows us to determine the most sustainable and efficient option per product – from production to delivery. This way we not only support Lowlander’s growth ambitions, but also their mission for sustainable business.”
Streamlined processes and brand experience
The first order Menuez received from Lowlander was to optimize the logistics process and procurement of all sustainable promotional materials. Menuez’s Brand Management Platform provides a streamlined process from design to delivery, integrating all aspects of brand management. This includes:
– Central management of all marketing materials
– Sustainable production and efficient delivery
– Personalized design capabilities
– Consistent brand look and feel across all expressions
This all-in-one approach enables Lowlander to enhance their brand experience and efficiently manage promotional materials, from hospitality to events.
Future Vision
Kampman looks forward to the results of this partnership, “With Menuez’ support, we expect to significantly strengthen our presence in the hospitality industry. This fits perfectly with our strategy to position Lowlander as the go-to brand for botanical beers in the Benelux and beyond.”
About Lowlander
Lowlander is a Dutch beer brand specializing in botanical beers. Founded by Frederik Kampman, the brand combines traditional brewing with unique botanical ingredients to create innovative flavors.
About Menuez International
Menuez International, founded by Gijs Verbaten, specializes in Brand Management Platforms. Their solution enables brands to efficiently organize, manage, design and distribute local marketing materials, both offline and online. For more information: https://www.menuez.tech/
For more information and interview requests:
Geerteke Verbaten | CMO Menuez International | +316 53476173 | geerteke@menuez.nl