Dry January Lowlander  

🍺 Go dry, not thirsty! This Dry January we are working with our client @Lowlander to put their non-alcoholic beers even better on the map. Through our Brand Management Platform we helped them with visible and impactful campaign communications, inspiring hospitality entrepreneurs to respond to the growing demand for ‘no & low’ beers. 

According to research by Lowlander and the @Future of Food Institute, the Dutch hospitality industry is missing out on as much as €437 million in sales due to insufficient focus on alcohol-free and low-alcohol beer. A missed opportunity, according to @Frederik Kampman, founder of Lowlander: “We want to make it easier to drink less alcohol by offering quality options.”