{"id":4289,"date":"2025-02-14T15:01:56","date_gmt":"2025-02-14T15:01:56","guid":{"rendered":"https:\/\/menuez.tech\/interview-joost-pronk-responsable-du-marketing-commercial-chez-disaronno-international\/"},"modified":"2025-06-27T12:46:10","modified_gmt":"2025-06-27T12:46:10","slug":"interview-joost-pronk-responsable-du-marketing-commercial-chez-disaronno-international","status":"publish","type":"post","link":"https:\/\/menuez.tech\/fr\/interview-joost-pronk-responsable-du-marketing-commercial-chez-disaronno-international\/","title":{"rendered":"Interview Joost Pronk &#8211; Responsable du marketing commercial chez Disaronno International"},"content":{"rendered":"\n<p>Dans un nouvel \u00e9pisode de la s\u00e9rie de succ\u00e8s de <strong>MarketingTribune<\/strong> [marketer], <strong>Joost Pronk<\/strong>, Trade Marketing Manager chez Disaronno International, explique comment l&rsquo;entreprise collabore avec Menuez pour accro\u00eetre la visibilit\u00e9 de marques embl\u00e9matiques telles que <strong>Disaronno<\/strong> et Tia Maria sur les menus au Benelux et au Royaume-Uni.  <\/p>\n\n<p>Dans l&rsquo;interview, Joost explique comment notre plateforme de gestion de la marque les aide \u00e0 maintenir la coh\u00e9rence de la marque tout en offrant la flexibilit\u00e9 n\u00e9cessaire pour r\u00e9pondre aux besoins sp\u00e9cifiques des partenaires de l&rsquo;h\u00f4tellerie sur place. Apr\u00e8s tout, le menu est la premi\u00e8re introduction du consommateur \u00e0 une marque. Des boissons caract\u00e9ristiques \u00e0 la rationalisation des processus de marketing sur les diff\u00e9rents march\u00e9s, cette interview offre un aper\u00e7u pr\u00e9cieux de la mani\u00e8re dont Disaronno g\u00e8re ses efforts de marketing de mani\u00e8re efficace et fructueuse.    <\/p>\n\n<p>Un grand merci \u00e0 Joost pour son ouverture et sa bonne collaboration, et \u00e0 <strong>Peter van Woensel Kooy<\/strong> pour avoir captur\u00e9 cette histoire inspirante. Vous voulez en savoir plus sur la fa\u00e7on dont notre plateforme peut renforcer votre marque ? Lisez l&rsquo;interview compl\u00e8te sur <strong>MarketingTribune.co.uk.<\/strong>   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un nouvel \u00e9pisode de la s\u00e9rie de succ\u00e8s de MarketingTribune [marketer], Joost Pronk, Trade Marketing Manager chez Disaronno International, explique comment l&rsquo;entreprise collabore avec Menuez pour accro\u00eetre la visibilit\u00e9 de marques embl\u00e9matiques telles que Disaronno et Tia Maria sur les menus au Benelux et au Royaume-Uni. Dans l&rsquo;interview, Joost explique comment notre plateforme de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-4289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/posts\/4289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/comments?post=4289"}],"version-history":[{"count":2,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/posts\/4289\/revisions"}],"predecessor-version":[{"id":4930,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/posts\/4289\/revisions\/4930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/media\/4290"}],"wp:attachment":[{"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/media?parent=4289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/categories?post=4289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menuez.tech\/fr\/wp-json\/wp\/v2\/tags?post=4289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}